We Checked 20 Insurance Websites. How Ready Is Yours?
Sixteen could be scored. They averaged 46.3/100, and every one earned zero points for public customer-action signals. Find out how prepared your website is for AI customers.
We checked 20 US auto insurance websites, including State Farm, Progressive, GEICO and Allstate, to see how prepared they were for AI assistants. The check looks at 23 public signals across six categories, from being found to helping a customer take action.
20 websites. Here are the results.
Liberty Mutual led this sample at 66/100. All 16 scored sites received 0/20 for Customer actions. Four sites restricted the checker’s access and remain unscored, with the reason shown below.
| Insurer / consumer website | Score /100 or assessment outcome |
|---|---|
| Liberty Mutual | 66 |
| State Farm | 54 |
| The Hartford (AARP) | 54 |
| Amica | 54 |
| Plymouth Rock | 54 |
| Progressive | 50 |
| California Casualty | 48 |
| PEMCO | 47 |
| Allstate | 44 |
| Nationwide | 44 |
| Root | 44 |
| Elephant | 44 |
| AAA Michigan | 40 |
| NJM | 35 |
| USAA | 32 |
| AAA Southern California | 31 |
| GEICO | Unscored: page access restricted |
| Farmers | Unscored: bot-verification barrier |
| AAA Northern California | Unscored: bot-verification barrier |
| Tesla Insurance | Unscored: bot-verification barrier |
Zero points for Customer actions means the checker did not verify qualifying public descriptions of actions, their required inputs and their behavior. It does not prove that an insurer has no private integrations or that a browser agent cannot use its forms.
Assessment: 25 September 2026. The 46.3/100 average covers the 16 scored websites; four unscored sites are excluded. This is a public-readiness check, not a live quote or purchase test.
A familiar brand is not a readiness score. Check what your website actually makes available to AI assistants.
What are you preparing for?
Illustrative Muse and InfiniteWatch demo · 76 seconds · No audio. Ends with a held quote, not payment or a policy being issued.
An assistant gathers the missing customer details, returns three coverage options from an insurer and holds the selected quote with permission. The insurer and prices are examples.
Check your website. Know where you stand.
InfiniteWatch’s free Agent Ready check shows how prepared your website is today. Enter your URL to see your score and results for discovery, readable content, trust, AI connections, AI-prepared content and customer actions.
Use the Agentic Websites directory to compare published reports by industry and country. It covers more websites than this sample, including sites with higher scores. Check each report’s date when comparing results.
Start with your score. Understand the gaps. Choose the next step. InfiniteWatch helps companies assess their readiness and adapt the customer journeys that matter.
How prepared is your website?
Get a free Agent Ready check from InfiniteWatch. See your score, understand the gaps and decide what to improve next.